Mark and Kareem’s Secrets to Start-up Success

Mark, Alex and Kareem were at Develop in Brighton last week talking about things past present and future in their keynote talk with Phil Harrison. Some interesting factoids came out of that talk and spread onto the internet, including Mark’s analogy about how moving on from LBP is like a parent watching their child grow up and leave home, and afterwards the guys spoke to some press folk too.

One of the outlets that got their grubby paws all over our directors was, who have published an interview with Kareem and Mark about creating a successful start-up, how to look after creative people, and the love / hate relationship that goes along with starting up a company.


Ettouney meanwhile suggested looking after the more creative members of staff was essential to a productive team. “A big part of the investment, in my opinion, other than doing the good work and the creative work, is understanding how to work with creative people.”

“It’s kind of like an entertainer by craft, a person who does something and gets their kicks from the happiness that comes as a result. So if they’re not getting that their cycle is broken and they get weaker and weaker. So it’s important to remember these things and not just be completely objective.”

You should also expect and prepare to handle disagreements. Healey especially remembered times when the close team struggled to get along.

“If you’re going to do a start up with a bunch of other people take it for granted that you are going to hate those people at some point,” he warned.

Why not read the full article on!


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